About Releaseit


Our purpose is to disrupt retail consumerism on behalf of the planet! 
We believe that the idea of acquiring more stuff at the expense of Mother Earth isn’t just old fashioned - it’s out of fashion. That owning things that don’t get used isn’t just wasteful, it’s harmful. That old consumerist rules are calling out to be broken and replaced with a circular economy, in which we all buy less and reuse more.

Not only does this make things better for the planet, it makes things better for you - and your wallet. Join the re-commerce revolution with us…reuse what we already have, lighten your environmental footprint and help reduce waste in landfill!

For too long consumers have been encouraged to spend recklessly, 50% off this, 20% off that, pay in four instalments because you can’t afford to buy it in the first place... We live in a society where you can buy a t-shirt for less than a cup of coffee and it’s messed up!

After many years in the retail industry, Peter Krideras and Stephen Kulmar searched for a better way and set out to build a sustainable platform that would encourage consumers to buy less and reuse more.  In January 2021, Releaseit was born.

The website you see today is the product of a passionate team who are committed to disrupting retail consumerism. We are lucky to be working with some of the industry’s best retail and technical minds to bring you a sustainable platform that you can trust.


Releaseit acknowledges the Traditional Owners of Country, the Aboriginal and Torres Strait Islander peoples. We honour and respect their stories, traditions and living cultures, as well as their continued connections to lands, waters and communities.


We are proud to partner with Carbon Neutral, turning emissions into trees.